Get your perfect bodyChris, · Categories: Health
Sounds too good to be true, doesn’t it? Your best ever body?’ you say. ‘In just 12 weeks?’ Well yes, it’s true, thanks to the scientists at sports nutrition experts EAS. Thanks, in fact, to this man on the left.
He’s Bill Phillips, founder of EAS and the brains behind Body-for-LIFE, the company’s get-fit-quick programme. Since he set up the company in 1992, it has grown into the world’s largest sports nutrition business. Through extensive scientific research, both at its own headquarters and through sponsored university research programmes, EAS has developed nutritional supplements that are used by top athletes across the world.
High-profile advocates, backed by EAS, include sportsmen such as kickboxing champion Alex Reid and sportswomen such as cycling sensation and Olympic gold medal hope, Nicole Cooke.
But what about you? How can this help you get your best ever body in double-quick time? That’s where Body-for-LIFE comes in. The 12-week programme combines EAS products with nutritional advice and both cardio and weight training that will have you looking great and feeling even better. On top of that, the Body for-LIFI Challenge offers fantastic prizes for the most successful participants – even though gaining fitness and losing weight are already the ultimate rewards.
Here’s where you find out how it works. We’ll give you the lowdown on the new Energy range from EAS, supplements that have been specially formulated to complement vigorous and endurance exercise. We’ll also tell you more about the Eating¬ for-LIFE method – the nutritional element of Body ¬for-LIFE – and how to plan your exercise regime. We will also hear from the UK’s 2003 winner and tell you how you can enter – with prizes including a top mountain bike to help you on your way.
‘I WANTED TO GET BACK TO MY ATHLETIC SELF’
Why did you accept the Body-for-LIFE Challenge?
When I was younger I maintained my health and fitness through sport and exercise. But the demands of being a husband, father and breadwinner put limitations on my time. The realities of business travel, restaurants and hotels put fat on my waistline. I wanted to get back to my lean, athletic self so that I would be able to give more energy to my family.
What inspired you to stay on course throughout the 12-week Challenge?
Initially it was the Body-for-LIFE book by Bill Phillips. I read about people who overcame much larger obstacles than the ones I faced. I realised that if they could do it, so could I. Soon, when the results started to show, it was the mirror that encouraged me to reach further and try harder; it became self perpetuating. Finally, when my son favourably compared me to his heroes, Spiderman and Action Man, I knew I was onto something good and getting the results I had
always dreamed of.
What obstacles did you have to overcome?
My greatest obstacle was time. I needed to exercise when it didn’t have a negative impact on my family or career. To achieve this I put some weights in our garage and exercised between 5am and 6am. The stress of my career during a difficult period actually fuelled my workouts. A rough day at the office usually translated to a 5kg increase on my bench press the next morning.
How did you measure your physical progress from ‘before’ to ‘after although my blood pressure and cholesterol levels were quite healthy, my trousers were getting tight and my weight was over 200Ibs. During the Challenge I went from 202Ibs to 1921bs. I also went from 15 per cent body fat down to seven per cent. As a result I lost 17lbs of fat and gained 7lbs of lean muscle mass.
This exceeded my target of nine per cent body fat and a 5lbs increase in lean muscle mass. This to me is the real prize – with or without further recognition I know I have already won.
Which IAS supplements were the most important to help support your success and why? Would you recommend IAS supplements to others to help achieve their goals? I used Myoplex Deluxe and Phosphagen HP. To supplement my diet and training regime I used ThermoDynamX. I would up my protein with Myopro Protein and Myoplex bars. The EAS supplements were essential because they often let me ‘dine from my brief case’.
How has your life transformed by improving your physical condition? I’m much happier. My improved health provides me with a lot more energy to put towards my family and career. Time spent with my young children is something I can never get back once it’s gone, so I want it to be the best quality possible. Things in life that used to cause stress are now put into perspective. I solve problems with small, focused steps every day. I’m much more confident.
HOW TO EAT-FOR-LIFE
The starting point of Body for.LIFE is what you put in your body in the first place. EAS supply top quality nutritional supplements and advice to get you off on the right foot
Eating-for-LIFE is not a fad diet. It’s not about starving yourself or cutting out entire food groups. But it’s not about hard work, either. It’s easy to stick to, and it will teach you things about nutrition that will have a lasting impact on your eating habits.
The programme can help you achieve a healthy, balanced diet with the minimum of fuss, thanks to healthy, sensible eating and EAS’s extensive range of nutritional supplements.
Eating-for-LIFE recommends a range of high-protein and delicious foods including sirloin steak, chicken breast, salmon, lobster, swordfish, turkey breast and ham. You can match these with carbs such as pasta, baked potato, wild rice, corn and fruit, plus nutrient-rich vegetables. Finally, you can supplement your meals with products such as an EAS Myoplex nutrition shake and other products from the Energy range.